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Maison NOIR, Geneva A concept brand
NOIR Automatic

Made for a lifetime.

Calibre N-02. Seventy-two hours of reserve, regulated by hand in Geneva.

Three watches,
one conviction.

Every NOIR begins as a single line drawn around the hour. What survives the editing becomes the watch: cases cut from solid bar, dials built in layers, movements finished where no one will look.

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Measured in microns.
Finished by hand.

Precision you can see is only half the work. The rest happens beneath the dial, in bevels polished at forty-five degrees and bridges brushed in a single direction.

Black chronograph resting on dark river stones, sub-dials catching the light
Fig. 02, Chronograph, ObsidianCalibre N-03
  1. I.

    The movement

    Calibre N-02: 214 components, assembled and regulated in five positions by a single watchmaker.

  2. II.

    The materials

    Cases machined from solid 904L steel, domed sapphire with seven layers of anti-reflective coating, straps tanned in Tuscany.

  3. III.

    The detail

    Côtes de Genève, perlage and hand-chamfered edges, on a movement most owners will only glimpse through the caseback.

Watchmaker's bench: a steel watch beside tools and a loupe
±2 s/day Regulated beyond chronometer tolerance, then tested for 15 further days.

BUILT TO OUTLAST TRENDS.

“We don’t design for this season. We design for the second owner.”
Élise Varga, founder

NOIR was founded on a refusal: no limited editions to chase, no colours of the year, no redesign every spring. A watch should be bought once and argued over by your grandchildren.

So we make few pieces, slowly, and keep making them. Every NOIR ever sold can still be serviced in our atelier with original parts, for as long as the house stands.

The numbers
behind the quiet.

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Concept specifications. NOIR is a fictional brand created for this portfolio. All figures are illustrative.

The Collection

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Three calibres, each offered in a short list of finishes and straps. Every reference is made in small series in our Geneva atelier.

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Concept collection. NOIR is a fictional brand. Prices are illustrative.
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Demonstration store. No payment is taken and nothing will ship.

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Technical sheet

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Concept specifications for a fictional brand. Figures are illustrative.

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Continue the collection

Some things are
worth the wait.

The NOIR Letter

Four dispatches a year on design, mechanics and the slow craft of keeping time. Never more.

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You’re on the list.

We’d write to {{ email }}, but this is a portfolio demo, so nothing was sent or stored anywhere.
NOIR

Mechanical watches, made slowly in Geneva. A fictional maison and portfolio concept.

Atelier
Rue du Rhône 00
1204 Genève
Switzerland
Tuesday to Saturday, by appointment
© 2026 NOIR. Fictional brand, design & engineering portfolio.
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